Learn how to build and execute highly effective recruitment marketing strategies and tactics

This program is valid for 8 PDCs for the SHRM-CP℠ or SHRM-SCP℠

This program has been approved for 3.5 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™recertification through HR Certification Institute® (HRCI®).

What You'll Learn

Fundamentals of Recruitment Marketing

The fundamentals of Recruitment Marketing


How to use the Evolve TA Framework to prioritize and improve your Recruitment Marketing maturity
Using personas

The importance of audiences and using personas to attract the talent you need

EVOLVE Recruitment Marketing Certification

Jobvite Academy certificates

Module 1 - Recruitment Marketing Certification

Module 2 - Recruitment Marketing Process Areas & Maturity Levels

Module 3 - Audiences, Personas, and Segmentation

Module 4 - Candidate Experience

Module 5 - AI and Technology

Module 6 - Measuring Results

Module 7 - Overcoming Challenges to Recruitment Marketing Optimizations

The Jobvite Academy Online Learning Center Modernizes TA Teams

To compete for the best talent, TA teams need the skills and competencies to be successful in an ever-changing talent acquisition landscape. This includes continued education of relevant functions such as social media marketing, digital advertising, taking a targeted approach to talent audiences, recruitment marketing, advanced analytics, candidate conversions, recruitment automation, and staying up-to-date with these modern developments.

Jobvite Academy, committed to improving your talent acquisition outcomes.